Based on discussions with Minerals Producest along East Africa, senior government officials and innovation heads of enterprise clients, we identified an array of key focus areas from business owners when it came to their products.

Responsible manufacturing, supply-chain oversight, real-time asset flows, sustainability and even the unique story of a product are attributes they sought to share, enabling enhanced brand engagement and novel ways to monetise data.

Madini using BlockChain facilitates this transparency, granting overarching insight of a product’s legacy data, creating new ways to generate value for both consumers, producers and supply chain participants alike. With data securely and immutably stored onblockchain, trusted third-party service providers are able to further utilise these data, creating novel services and products in new, collaborative ways.

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